For almost 50 years, April has been the benchmark in selective perfumery and cosmetics in Belgium. A brand that cares about its customers through its 100 points of sale and 40 beauty institutes, we set out to create a unique beauty experience.

Thanks to a wide range of carefully selected products and brands, our advisors will draw on their expertise to guide you and offer tailor-made advice, taking into account your specific needs and personality.

Whether you want to treat yourself or others, or simply take time out to relax, April welcomes you into its world!